• Sarah Albiston

Defining Moments

Updated: Mar 24, 2021


Hi Friends & Colleagues,


We all have Defining Moments, don't we?

True story...

A few years ago, I was in a meeting with co-workers discussing some great work we were producing, when in walked the ad agency chief. She announced that a client had just requested a very last-minute project for an upcoming event.

What?! The team was slammed. They were already on a deadline. Now what?


Our chief, in addition to being a consistent rainmaker, was also a top-notch copywriter.

As I reached for my coffee, I heard the chief say “I know David and Mark are slammed.

I have too much on my plate to take this on.” Then she said, “I want Sarah to do it. She's the only one who writes as well as I do.”


Boy, was I glad I hadn't taken a sip of my coffee. As the shock wore off, and I said yes, a voice inside my head said, “Listen to her. She just changed your life.” Until that moment I had perfected my skills in several roles. To be sure, each role required its fair share of writing. But, my joy came when I was writing exclusively. That was the day I started freelance writing. In the agency, I took any and all copywriting and marketing writing assignments needed. I learned all I could from some of the most talented copywriters in the business. You know the ones. Award-winning. Incredibly talented. And thankfully, entirely supportive. One year later... I started my own consulting firm. A few of my freelance clients had asked for a LOT more of my time. I was happy writing and consulting. Both dovetailed nicely. Business took off, but as things go, the consulting work required travel. A lot of travel. Working on planes, trains, and in cars kept me busy. Then... 2020 arrived. Coronavirus tagged along. Everything changed overnight. I had to stop and think. About my work. My clients. Their clients. My family. Our health. But I was ready for change.


---------------------------------------------------------------- I launched GOOD WORDS this year. I focus on what I love to do most of all. Copywriting. ----------------------------------------------------------------


So, what do I want you to take away from this? It's simple, really. Many of us try to do too much. We take on tasks that we don't love or aren't suited to. Sometimes that's OK, but most of the time, it's not. And when it's not, the smartest thing to do is to get help. Leverage your strengths while you leverage someone else's. The people I most admire are confident in their talent. They focus on their core strengths. And when they need help, they get it. It makes their job easier. It reduces stress. And it makes the final product much better.

The value of good writing is exactly that. It has tangible value. Let's face it. No matter where you work, you have seen it. The email with typos. The PowerPoint with miles of words, and few images. The boring website. The blogs that are too cute and hardly informative. The sales pitch with no impact. The new business proposal that bores.


Bad writing happens. Good Words is your answer when you need good writing. What's Your Defining Moment? I hope it's when we work together.


#Good Words #Copywriting #Blog writing

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